Illuminating the Icon: The "Welcome to Fabulous Las Vegas" Sign and Its Dazzling Legacy

In the vibrant heart of Nevada, where the desert meets a constellation of neon lights, stands an emblem of welcome that has greeted millions: the "Welcome to Fabulous Las Vegas" sign. This beacon, beyond its role as a geographical marker, symbolizes the allure and excitement of Las Vegas itself. Echoing this iconic welcome, the Vegas Sign Blinkee Pin offers a modern and portable celebration of Las Vegas's spirit. This article dives into the history of the iconic Las Vegas sign and explores how the Vegas Sign Blinkee Pin, available at, embodies the city's vibrant legacy.

The Birth of an Icon

The story of the "Welcome to Fabulous Las Vegas" sign begins in 1959, designed by Betty Willis, a gifted graphic designer who sought to encapsulate the city's vibrant energy. Ted Rogich, a local businessman, commissioned Willis to create a sign that would stand out among the burgeoning neon landscape of Las Vegas. Willis's design, notable for its unique Googie architecture, was a gift to the city, freely entering the public domain and becoming a symbol of open invitation to all visitors.

Measuring 25 feet in height, the sign's radiant design and welcoming message have made it an enduring symbol of Las Vegas's hospitality and charm. Positioned at 5100 Las Vegas Boulevard South, it marks the traditional gateway to the city for travelers arriving from the south.

A Symbol of Welcome

The "Welcome to Fabulous Las Vegas" sign transcends its function as a mere marker. It offers a warm embrace to visitors, promising the unparalleled entertainment and excitement that the city holds. This gesture of hospitality has cemented the sign's status as a quintessential stop for tourists, eager to capture their moment of arrival in the city of lights.

The Sign Through the Ages

As Las Vegas evolved from a desert retreat to a global entertainment capital, the sign has stood witness to the city's transformation. Despite the changes, it remains a steadfast symbol of Las Vegas's enduring appeal, reflecting the city's dynamic spirit.

The sign's historical and cultural significance was officially recognized in 2009 when it was listed on the National Register of Historic Places, ensuring its preservation for generations to come.

A Contemporary Tribute: The Vegas Sign Blinkee Pin

In keeping with Las Vegas's tradition of captivating lights and memorable keepsakes, the Vegas Sign Blinkee Pin serves as a contemporary tribute to the iconic sign. This flashing lapel pin captures the essence of the Las Vegas sign, allowing wearers to carry a piece of the city's magic with them. The pin is not just a memento but a vibrant expression of Las Vegas's spirit, available for enthusiasts at

Little-Known Facts

  • Designer Betty Willis considered the sign her "gift to the city," notably choosing not to trademark the design. This allowed the sign's image to become a freely used symbol of Las Vegas.
  • The sign features its own dedicated parking lot, a rarity on the Strip, specifically for visitors aiming to capture a moment with the iconic landmark.
  • The reverse of the sign offers a heartfelt farewell with “Drive Carefully Come Back Soon,” a testament to the thoughtful design and the city's lasting impression on its guests.


The "Welcome to Fabulous Las Vegas" sign is more than a landmark; it's a symbol of the city's open-hearted welcome and vibrant essence. The Vegas Sign Blinkee Pin at echoes this sentiment, offering a wearable emblem of Las Vegas's enduring charm. Through its rich history and the modern tributes it inspires, the Las Vegas sign stands as a testament to the city’s inviting spirit and luminous allure.